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MYne
Basic information
No longer active
Overview
MYne is a street line from Japan derived from MIHARAYASUHIRO. Launched in 2016, it developed streetwear centered on the ideas of a young generation attuned to street fashion, combined with Yasuhito Mihara’s innovative style aesthetic. Koji Kamiya has served as creative director since 2018, and the line was renamed KAMIYA starting with Spring/Summer 2023. Its activities as MYne have ended.
Concept
The line offers products that combine MIHARA YASUHIRO's innovative style aesthetic with the ideas of a young generation tuned in to street fashion.
Parent brands
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MIHARA YASUHIRO 1996
Launched in 2015 as a new line of Maison MIHARA YASUHIRO, it inherited Mihara’s stylistic aesthetic while incorporating the sensibilities of a younger generation oriented toward streetwear. It continued to release collections for younger consumers, creating a separate channel for urban clothing apart from the main line. From Fall/Winter 2023, it changed its name to KAMIYA, transitioning to a lineage bearing the name of Koji Kamiya.
A street-oriented offshoot line for younger consumers.