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MYne self
Basic information
No longer active
Overview
MYne self is a Japanese women's footwear brand that debuted in 2016 from MIHARA YASUHIRO, founded by Yasuhiro Mihara. The brand name is a coined word combining “MY” and “MYSELF,” and it offers neo-shoes based on a no-leather concept that avoids the use of animal leather. At launch, it offered items including sneaker boots and sandals, highlighting its attention to comfort and texture. Operated by Sosu, the brand began sales at MIHARA YASUHIRO FRAGMENT in LUCUA 1100, Osaka.
Concept
A neo-shoe brand based on a no-leather concept
Parent brands
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MIHARA YASUHIRO 1996
A women's shoe line derived from MIHARA YASUHIRO in 2016, it was developed by a design team from the same lineage while foregrounding a policy of not using animal leather and a focus on comfort. It incorporated ease of wear and material texture into a basic look, and was positioned separately from the parent brand's primarily apparel-focused role as an independent offering of women's footwear. Within the MYne lineage, it developed as a branch specializing in shoes.
A derivative line specializing in women's shoes.