mystic

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Overview

mystic is a Japanese women's fashion brand that began expanding its retail presence in Osaka in 1993. It is operated by PAL Co., Ltd. and offers coordinated looks centered on women's wear. Its officially stated concept is an image of womanhood that balances “shiny” and “natural.” The brand continues to offer products through its official online store.

Concept

Shiny and natural. A womanhood supported by a broad range of people through the consistent balance of these two elements.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2021-2026
2021 Sub-brand
MLC
Footwear

A discontinued sister brand that offered healthy, lady-like styling

MLC is listed as a name referring to mline, a sister brand launched by mystic in 2019. At

MLC is listed as a name referring to mline, a sister brand launched by mystic in 2019. At its debut, mline presented relaxed styling incorporating feminine silhouettes and natural skin exposure under the themes “healthy” and “lady like.” It was developed under a brand name distinct from mystic itself and was also handled as an independent brand by PAL CLOSET in 2025. The brand ended on September 11, 2026, and its stores at SHIBUYA109, Nagoya PARCO, and HEP FIVE continue operating after merging with RAY CASSIN. It is no longer a current line of mystic, but a sister brand whose operations within the group have ended.

2026 Sub-brand
lilium by lily
Clothing

A derivative brand responsible for the director’s distinctively feminine proposals

lilium by lily is a brand launched by mystic in 2026, with Sayuri Morikawa, who had worked

lilium by lily is a brand launched by mystic in 2026, with Sayuri Morikawa, who had worked as a staff member at mystic, serving as its director. Alongside mystic’s regular line, it develops the director’s own ideas as a separate brand. Its initial lineup included tops, dresses, and outerwear featuring jeweled collars, ribbons, peplum details, and tweed. While mystic offers a broad range of products, lilium by lily is responsible for proposals centered on feminine details. It promotes a healthy, relaxed style and, unlike mline, which ended on September 11, 2026, is a brand that foregrounds the director’s perspective.

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Country of origin, founding year, categories and parent brands.

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