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lilium by lily

lilium by lily

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Country: Japan
Founded: 2026 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

lilium by lily is a Japanese women's fashion brand launched by mystic in 2026. Sayuri Morikawa serves as brand director, and the brand primarily targets women in their late 20s and 30s. It brings to life the clothes Morikawa herself wants to wear, centered on the idea of “grown-up cute,” and proposes continuing to wear clothes one likes as one gets older. The brand name “lilium” derives from the Latin word for lily. Its offerings include tops, dresses, jackets, pants, and bags.

Concept

Grown-up cute

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

mystic

Parent brand

Clothing

A derivative brand responsible for the director’s distinctively feminine proposals

lilium by lily is a brand launched by mystic in 2026, with Sayuri Morikawa, who had worked

lilium by lily is a brand launched by mystic in 2026, with Sayuri Morikawa, who had worked as a staff member at mystic, serving as its director. Alongside mystic’s regular line, it develops the director’s own ideas as a separate brand. Its initial lineup included tops, dresses, and outerwear featuring jeweled collars, ribbons, peplum details, and tweed. While mystic offers a broad range of products, lilium by lily is responsible for proposals centered on feminine details. It promotes a healthy, relaxed style and, unlike mline, which ended on September 11, 2026, is a brand that foregrounds the director’s perspective.

1993 Parent brand

mystic

Clothing

A derivative brand responsible for the director’s distinctively feminine proposals

lilium by lily is a brand launched by mystic in 2026, with Sayuri Morikawa, who had worked