NAGHEDI

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Country: United States
Founded: 2016 2010s
Category: Bags Footwear
Related brands: Bags brands founded in the 2010s Bags brands from United States

Overview

NAGHEDI is a U.S.-based accessories brand founded by Sara Naghedi in 2016. It focuses on tote bags made from handwoven neoprene and launched a footwear collection in 2024. The brand aims to reduce fashion waste through designs made to last and follows a slow-fashion approach centered on ethics, craftsmanship, and quality. Its circularity initiatives include small-batch production, with items handmade in small batches, and the recycling program “Waste Not.” The brand has also stated that founder Sara Naghedi designed the tote herself.

Concept

Reducing fashion waste through designs made to last

NAGHEDI characteristics

Main traits of NAGHEDI

Trends & youth culture: Adoption of trends and connections to youth culture.
Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of NAGHEDI relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.