NANO universe

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Overview

Tagline

Imbue with allure.
NANO universe is a Japanese select shop and original brand that started in Shibuya in 1999. As a multi-label store, it offers labels such as LB.01 Statement, LB.02 Bibliography, and LB.03 Section, and provides items mainly for men and women. The brand concept is “to imbue with allure.” Its seasonal visuals also use the phrase “to imbue with allure,” and the brand aims to create appeal and confidence for customers through refined designs and high-quality functional materials.

Concept

To imbue with allure

Related brands

Parent brands and sub-brands, ordered by founding year.

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4 brands
Founded
2022-2024
2022 Sub-brand
LB.01 Statement
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The highest-tier dress line responsible for official wear

One of the core labels established in the 2022 rebranding, it is positioned as the top lab

One of the core labels established in the 2022 rebranding, it is positioned as the top label leading Nano Universe. Centered on high-quality materials and construction made in Japan, it is a dress line that redefines official wear and plays a central role in seasonal proposals. Its role is distinct from LB.02, which focuses on vintage-inspired casualwear, and LB.03, which is aimed at existing customers; it also represents a higher tier of expression within the current brand structure.

2022 Sub-brand
LB.02 Bibliography
Clothing

Core casualwear line with a vintage orientation

LB.02 Bibliography, alongside LB.01, is a core label focused on casualwear drawing on trad

LB.02 Bibliography, alongside LB.01, is a core label focused on casualwear drawing on traditional clothing from overseas, vintage, workwear, and military styles. It emphasizes domestic production and collaboration with production contexts in various regions, foregrounding materials and construction with a stronger sense of heritage than LB.01’s dress-oriented approach. As a main label positioned above LB.03, it forms the core of the brand’s casualwear offering. It continues to be offered in current retail stores and e-commerce.

2022 Sub-brand
LB.03 Section
Clothing

A second line focused on everyday clothing for existing customers

LB.03 Section is officially defined as nano・universe’s second brand. It carries over the e

LB.03 Section is officially defined as nano・universe’s second brand. It carries over the existing customer base and price range while offering seasonal wardrobe selections. While LB.01 and LB.02 advance product development as new core labels, LB.03 retains the familiar ease of wear while broadening the scope of everyday clothing and supporting ongoing wardrobe recommendations in stores and through e-commerce.

2024 Sub-brand
nano universe GOLF
Clothing

A brand line derived from nano universe that covers the golf category

A golf label of nano universe that launched in 2022 as beats per minute and changed its ma

A golf label of nano universe that launched in 2022 as beats per minute and changed its main brand name to nano universe GOLF from Spring/Summer 2024. It offers golfwear combining functional materials and street elements for everyone from beginners to advanced players, and covers the sports category separately from NANO universe’s LB.01, LB.02, and LB.03. Its current brand page also lists it as nano universe GOLF.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NANO universe

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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