nelliy. is a Japanese apparel brand operated by Belluna Co., Ltd., offering clothing and fashion accessories. It sells products for women online. Its official concept centers on “grown-up cuteness that isn’t too sweet” and expresses the wish that “only you can change yourself.” It aims to create items that help people with a straight body type feel good about themselves, as well as clothing that becomes a special piece for the person who wears it. The founding year and founder cannot be confirmed in publicly available sources.
Concept
nelliy brings together grown-up cuteness that isn’t too sweet. With the wish that “only you can change yourself,” it has created items that help people with a straight body type feel good about themselves, and clothing intended to become a special piece for each wearer.