Tagline
GET YOU READY FOR SUNSHINE
NEUTRALWORKS. is Goldwin’s wellness brand, which opened its first store in Gaienmae, Tokyo, in April 2016. Its slogan is “GET YOU READY FOR SUNSHINE.” With the concept of “bringing the minds and bodies of people who want to spend all 24 hours in a sports lifestyle into a neutral state,” the brand supports a “READY” state that enables people to get moving whenever they turn their attention toward doing something. In addition to products with considered design and high functionality, it creates and shares a new athletic culture through services and information. It offers activewear, apparel for work time, sleep and relaxation wear and bedding, and underwear across four categories: MOVE, WORK, SLEEP, and NSKIN.
Concept
Bringing the minds and bodies of people who want to spend all 24 hours in a sports lifestyle into a neutral state