norda is a trail running shoe brand launched in Canada in 2020 by married couple Willa and Nick Martire. To combine high performance with sustainability, it foc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and outdoor influences.
DYNAFIT is a mountain sports brand whose roots date back to 1950, when Austria’s Humanic began manufacturing ski boots under the DYNAFIT name. It became an inde...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Trends & youth culture.
NNORMAL shows a stronger emphasis on Decoration & playfulness.
Fizik is a performance cycling brand belonging to Selle Royal Group, based in Pozzoleone, Italy. Founded in 1996, it offers saddles, shoes, helmets, bar tape, a...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share sports influences and functional design.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Trends & youth culture.
inov-8 is a British sports brand founded in 2003 by Wayne Edy in the Lake District in northwest England. It offers footwear, apparel, and gear focused on runnin...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Minimal & basics.
NNORMAL shows a stronger emphasis on Trends & youth culture.
BROOKS is a running-focused brand founded in Philadelphia, USA, in 1914. Now based in Seattle, it offers running shoes, apparel, sports bras, and accessories wo...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share sports influences and functional design.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Outdoor & functional.
BROOKS shows a stronger emphasis on Polished & dressy.
Salomon is an outdoor sports brand founded in 1947 in Annecy in the French Alps by François Salomon and his family. It began by developing ski edges and binding...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share outdoor influences and sports influences.
Differences from NNORMAL
Salomon shows a stronger emphasis on Streetwear.
Salomon shows a stronger emphasis on Trends & youth culture.
Danner is an American boot brand founded by Charles Danner in Chippewa Falls, Wisconsin, in 1932, and later based in Portland, Oregon. Its collections focus on...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share concept-driven design and outdoor influences.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Sporty & sportswear.
NNORMAL shows a stronger emphasis on Trends & youth culture.
Karhu is a sports footwear and sporting goods brand founded in Helsinki, Finland, in 1916. Initially, it made skis, javelins, discus equipment, and other produc...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share sports influences and functional design.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Outdoor & functional.
BRANDBLACK is a performance footwear and apparel brand based near Los Angeles, California, United States. It was launched in 2012 by footwear designer David Rei...
Sporty & sportswear
Streetwear
Minimal & basics
Shared traits
The brands share concept-driven design and sports influences.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Outdoor & functional.
Brandblack shows a stronger emphasis on Streetwear.
Fessura is a footwear brand founded in 1999 in Montegranaro, Marche, Italy, by brothers Andrea, Giorgio, and Marco Vecchiola. Focused primarily on sneakers, it...
Sporty & sportswear
Outdoor & functional
Avant-garde & designer
Shared traits
The brands share concept-driven design and functional design.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Outdoor & functional.
NNORMAL shows a stronger emphasis on Sporty & sportswear.
Onitsuka Tiger is a Japanese sports-fashion brand whose roots lie in Onitsuka Co., Ltd., founded by Kihachiro Onitsuka in 1949. Centered on sneakers based on it...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share sports influences and functional design.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Outdoor & functional.
Onitsuka Tiger shows a stronger emphasis on Streetwear.
Flower Mountain is a sneaker brand from Japan launched in 2015 by Keisuke Ota (Tokyo) and Yang Chao (Beijing). Drawing on nature and the spirit of the outdoors,...
Outdoor & functional
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from NNORMAL
NNORMAL shows a stronger emphasis on Sporty & sportswear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.