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Nora Lily

Nora Lily

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Country: Japan
Founded: 2017 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Nora Lily is a Japanese fashion brand launched in 2017 by model and designer Yuho Uchida. It began with a focus on womenswear and has also offered unisex clothing. The brand’s direction is to “propose a new style that stays true to oneself while subtly incorporating trends.” Uchida is responsible for design and direction. Related lines, including Nora Lily elle, are also offered.

Concept

Proposing a new style that stays true to oneself while subtly incorporating trends

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Nora Lily elle

Sub-brand

Clothing

An independent offshoot line for women’s everyday wear

Nora Lily elle was a line derived from Nora Lily, which had offered unisex clothing, and o

Nora Lily elle was a line derived from Nora Lily, which had offered unisex clothing, and operated as an independent brand for women. It carried forward the parent brand’s approach to free self-expression while proposing simple, comfortable everyday wear centered on women’s silhouettes. Its range included tops, dresses, skirts, pants, and outerwear, positioning it as the women’s wardrobe counterpart to unisex Nora Lily. According to an announcement by director Yuho Uchida, the line ended on July 31, 2026.

- Sub-brand

Nora Lily elle

Clothing

An independent offshoot line for women’s everyday wear

Nora Lily elle was a line derived from Nora Lily, which had offered unisex clothing, and o