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NOWNS

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Country
Japan
Founded
2026 2020s
Category
Clothing
Related brands
Clothing brands founded in the 2020s Clothing brands from Japan

Primary categories

Overview

Tagline

Quiet Luxury
NOWNS is a fashion brand developed by Tokyo-based THETOVE Co., Ltd. Launched in April 2026, it is themed around “sophisticated everyday wear for adults” and offers tops, outerwear, pants, skirts, dresses, and other items. The brand promotes “Quiet Luxury” and presents the statement: “Luxury wrapped in space. The essential beauty beyond reduction. A refined everyday life quietly fills the heart.”

Concept

Luxury wrapped in space. The essential beauty beyond reduction. A refined everyday life quietly fills the heart.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromJapanfounded in2026

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ALL NEW MART Japan Founded in 2026 Clothing In common Clothingbrands fromJapanfounded in2026
ARCHIVE STANCE Japan Founded in 2026 Clothing In common Clothingbrands fromJapanfounded in2026
AmeliaMoi Japan Founded in 2026 Clothing In common Clothingbrands fromJapanfounded in2026

Brands from Japan founded in 2026

AH Japan Founded in 2026 Lifestyle products In common Brands from Japan founded in 2026
Aunely Japan Founded in 2026 Clothing In common Brands from Japan founded in 2026
B-DAY STORE Japan Founded in 2026 Clothing In common Brands from Japan founded in 2026
CHUUM Japan Founded in 2026 Clothing In common Brands from Japan founded in 2026

Frequently asked questions about NOWNS

Country of origin, founding year, categories and parent brands.

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Brands from Japan Brands founded in 2026 Brands founded in the 2020s Brands from Japan founded in 2026 Brands from Japan founded in the 2020s Brands founded in 2024-2026 Clothing brands Clothing brands from Japan Clothing brands founded in the 2020s