NULABEL is a Japanese fashion brand founded in Tokyo in 2015 as PORTVEL by designer Hiroaki Hamada. It adopted its current name from the Fall/Winter 2020 season. The brand aims to create new value by combining traditional techniques with its philosophy. It offers garments that blend functionality and ornamentation, avoids mass production and mass consumption, and focuses on developing and selecting sustainable materials. Its products are made in Japan. In 2019, it won the Grand Prix at the Tokyo New Designer Fashion Gran Prix.
Concept
“HERITAGE & NEWAGE” Design innovation and circulation