OKINAWAMADE

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Overview

OKINAWAMADE is an Okinawa-born lifestyle brand launched by INASTUDIOS and founded in 2014 in Onna Village, Okinawa Prefecture, by designer and creative director Roberto Yoshida. Centered on menswear and womenswear, it offers shoes, bags, hats, accessories, and more, and works across art, fashion, and motorcycles. Guided by the concept of “proposing the realities of everyday life for those of us who live in Okinawa,” the brand presents its own distinctive style expressing Okinawa. In Spring/Summer 2017, it presented its collection on the official schedule of Tokyo Fashion Week.

Concept

We propose the realities of everyday life for those of us who live in Okinawa.

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1 brands
Founded
2014
2014 Parent brand
INASTUDIOS
Clothing

A lifestyle line centered on everyday life and regional identity in Okinawa

An original brand from Okinawa developed by INASTUDIOS since 2014. It is officially positi

An original brand from Okinawa developed by INASTUDIOS since 2014. It is officially positioned as a comprehensive lifestyle brand spanning art, fashion, motorcycles, and other fields, and presents the lived realities of people in Okinawa through clothing, accessories, and other items. In contrast to YOSHIDAROBERTO, which foregrounds its collections, this derivative brand expands the brand’s world around regional identity and everyday life, taking on the lifestyle segment within the INASTUDIOS brand family.

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