Palme d'Or is a contemporary wear brand from Japan. A Spring/Summer 2010 collection is featured, and the brand has developed casual everyday wear such as shirts, cardigans, polo shirts, and chinos. The brand name derives from the award at the Cannes International Film Festival. It regards clothing as part of the body that accompanies a person through life, and aims to create garments that bring out the wearer's life story and remain as secondhand clothing.
Concept
The name derives from the Palme d'Or award at the Cannes Film Festival. The brand makes clothing with the belief that it is not merely something to wear, but part of the body that accompanies a person through life. People are always clothed through joyful times with friends, intimate moments with a partner, tears wiped away, sweat shed, and cold winds and rain. From this perspective, the brand aims to create garments that bring out each person's own life story. It also hopes that these stories will remain in the clothing as secondhand pieces.