Concept
A design team and brand that take street culture as their foundation, blending different histories and cultures from across eras and regions and translating them into creative work. Through the brand’s perspective, slightly incongruous images—such as depictions of Japan in foreign films—are transformed into pop and refined designs. The team also produces many designs inspired by internet culture, which has strongly influenced its members, and subcultures such as gaming; graphics that evoke a sense of nostalgia are another aspect of its work.