Tagline
Enjoy fashion without trying too hard, while cherishing femininity.
Plage is a Japanese select shop and original brand whose first store opened in Daikanyama, Tokyo, in 2013, with Baycrew's bringing Emi Henmi on board as concept director. Centered on basics designed to be worn for years, it also offers original items supervised by its concept director. Guided by the idea of “enjoying fashion without trying too hard, while cherishing femininity,” it focuses on proposing relaxed everyday clothing for strong, mature women. Seasonal information continues to be published on its official website.
Concept
It proposes relaxed everyday clothing for strong, mature women.