PROVOKE design boutique is a Japanese apparel brand launched in 2018 by two women from Fukuoka Prefecture. The founders, who had experience as buyers and in product planning at select shops, lead the brand, which focuses primarily on womenswear. With the aim of stimulating desire for fashion and bringing change to everyday styling, the brand offers items such as layered pieces.
Concept
The brand’s concept is to engage people’s desire for fashion and to become a long-loved brand by continuing to bring change to everyday styling.