R JUBILEE is a Japanese womenswear brand. It launched in the Spring/Summer 2018 season as the womenswear brand of REMI RELIEF, with direction by Ayuko Hamanaka, who has worked as a fashion director and PR planner. Centered on Japanese craftsmanship, the brand handles everything domestically, from sourcing fabrics to processing and production, and uses original materials that draw on REMI RELIEF’s production background and processing techniques. Unbound by trends or aesthetic conventions, it expresses both a traditional sensibility and a contemporary one through its own distinctive balance, aiming to create clothes that can be enjoyed as they age over time. The brand name “JUBILEE” means “joy” or “rejoicing.”
Concept
Through the excellence of Japanese craftsmanship, the brand expresses both a traditional sensibility and a contemporary one through its own distinctive balance, without being bound by passing trends or aesthetic conventions.