Tagline
Captivating people through clothing.
RADIATE is a women’s clothing and accessories brand by YAMADAYA Co., Ltd., founded in Japan in 1999. It combines vintage culture and mode, developing its collections around the idea of connecting the cycles of eras and time, and the paths taken so far, by reinterpreting them through a variety of materials and details. Its catchphrase is “Captivating people through clothing.” The brand proposes clothing that fosters a positive mindset, lifts the spirits, and makes it possible to change oneself. It aims to remain a brand that is more than an object of aspiration, one that becomes genuinely integrated into women’s styles.
Concept
Clothing that fosters a positive mindset, clothing that lifts the spirits, clothing that makes it possible to change oneself. More than an object of aspiration, the brand aims to remain one that becomes genuinely integrated into women’s styles.