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RAW FUDGE

RAW FUDGE

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Country: Japan
Founded: 2004 2000s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

We propose an evolved form of real clothes that balances comfort and style—something rarely found elsewhere.

RAW FUDGE is a women's fashion brand launched in Japan by Hikaru Kawahara in 2004. Centered on “real clothes” that women in their 30s and beyond want to wear, it proposes outfits focused on shirts and blouses from three perspectives: Mode, Standard, and Luxe. Its official concept emphasizes fashion that incorporates a range of trends and allows women to express their individuality, stating, “We propose an evolved form of real clothes that balances comfort and style—something rarely found elsewhere.” The brand also has a second line.

Concept

The brand was launched with the aim of creating real clothes that women in their 30s and beyond want to wear, for curious women who have experienced a range of trends. Its theme is fashion that incorporates trends in moderation and enables women to express their individuality, while reflecting an inherent femininity that does not pander, a coolness underpinned by inner strength cultivated through experience, and a commitment to personal preferences. [Mode] High design quality with structured, edgy details and a focus on sculptural forms. [Standard] Simple, versatile pieces for an effortless grown-up style. [Luxe] Refined, balanced quality combined with playfulness and unexpected elements. The brand proposes an evolved form of real clothes that balances comfort and style—something rarely found elsewhere.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Anside

Sub-brand

Clothing

A derivative line focused on everyday mode casualwear

Anside is a women's brand developed alongside RAW FUDGE by White Joola, which also operate

Anside is a women's brand developed alongside RAW FUDGE by White Joola, which also operates RAW FUDGE, and is listed as a separate brand on RAW FUDGE's official online store. While the parent brand proposes real clothes for adults centered on shirts and blouses from Mode, Standard, and Luxe perspectives, Anside focuses on playful details and a colorful range of variations, creating everyday outfits with blouses, pants, skirts, dresses, outerwear, and other items. It is a derivative line that expands RAW FUDGE's worldview from a different angle and complements styling proposals with a broad range of items.

- Sub-brand

Anside

Clothing

A derivative line focused on everyday mode casualwear

Anside is a women's brand developed alongside RAW FUDGE by White Joola, which also operate