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READYMADE

READYMADE

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Country: Japan
Founded: 2013 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

READYMADE is a fashion brand founded in Japan in 2013 by Yuta Hosokawa. Based in Osaka, the upcycling brand creates bags, clothing, and accessories by deconstructing and reconstructing vintage military fabrics and deadstock materials. Through its production, it expresses opposition to war and presents an antithesis to mass production. The brand has been carried by select shops in Japan and abroad and has collaborated with well-known brands.

Concept

Upcycling centered on deconstructing and reconstructing vintage military fabrics and deadstock, and an antithesis to war and mass production.

READYMADE characteristics

Main traits of READYMADE

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of READYMADE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.