Reebok

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Overview

Tagline

Life is Not a Spectator Sport
Reebok is a sports footwear and apparel brand founded in 1958 in Bolton, England, by brothers Jeff & Joe Foster. It offers shoes and apparel for running, training, and lifestyle, and is known for classic models such as THE PUMP™, Classic Leather, and Club C. It currently operates globally under US-based Authentic Brands Group.

Concept

providing each and every consumer with the opportunity, products and inspiration to achieve and exceed their potential.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1983
1983 Sub-brand
Reebok Classics
Footwear

A lifestyle line responsible for the brand’s heritage

Reebok Classics is Reebok’s heritage line, offering footwear and apparel for lifestyle use

Reebok Classics is Reebok’s heritage line, offering footwear and apparel for lifestyle use centered on the brand’s archives and signature silhouettes such as the Classic Leather, Freestyle, Club C, and Workout, which emerged in the 1980s. It distinguishes its product purpose and communications from the parent brand’s sports and performance areas, such as the Nano for training, and primarily handles archive reissues and styling proposals for everyday wear. In recent years, it has been developed as a line that draws on historical design assets through collaborations and limited reissues, and it occupies a central position in the heritage and lifestyle area under Reebok’s current organization.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Reebok

Country of origin, founding year, categories and parent brands.