Reir

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Country: Japan
Category: Clothing Footwear
Related brands: Clothing brands from Japan

Overview

Reir is a beach and active-style brand for adult women in Japan. Developed as a brand of San-ai Resort, it is centered on the pursuit of a lifestyle that remains true to oneself at any age, and offers simple, stylish loungewear suited to everyday life. The brand has beach and active lines, with comfortable designs for both land and water, suitable for activities ranging from marine sports to yoga.

Concept

A beach and active-style brand for adult women who pursue a lifestyle true to themselves at any age. It offers simple, stylish loungewear suited to everyday life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: -

Year Brand Category Description

Reir Active

Sub-brand

Clothing

A derivative line centered on amphibious functionality.

A line responsible for Reir’s active category, officially presented as the “Active Line.”

A line responsible for Reir’s active category, officially presented as the “Active Line.” It uses amphibious materials and is designed for active settings such as marine sports, yoga, and Pilates. While Reir Beach is oriented toward beaches and resorts and Reir Premium is the upper-tier line, this derivative line emphasizes functionality for sports use and versatility in everyday wear.

Reir Beach

Sub-brand

Clothing

Core line for beach swimwear and resortwear.

One of Reir’s lines, centered on beachwear such as bikinis, tankinis, and one-piece swimsu

One of Reir’s lines, centered on beachwear such as bikinis, tankinis, and one-piece swimsuits. Officially presented as a beach line, it offers styles based on simplicity with trend elements, and proposes tops and bottoms for separate sale. While Reir Active serves active use both in and out of the water and Reir Premium is positioned as an upper-tier line, this line provides the core offering of swimwear and resortwear.

Reir Premium

Sub-brand

Clothing

An upper-tier derivative line offered through limited distribution.

An upper-tier line within Reir's lineup, available at select stores and through select onl

An upper-tier line within Reir's lineup, available at select stores and through select online channels. A 2019 brand overview introduced it as one of three lines alongside Reir Beach and Reir Active. Swimsuits labeled Reir Premium are still featured on product pages, with the line positioned as a distinct upper-tier offering from Beach and Active, focusing mainly on patterned one-piece swimsuits and swim dresses.

- Sub-brand

Reir Active

Clothing

A derivative line centered on amphibious functionality.

A line responsible for Reir’s active category, officially presented as the “Active Line.”