Reir Premium

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Overview

Reir Premium is one of the high-end lines of Reir, a brand of Japan’s San-ai Resort. The company, which has offered swimwear since 1955, plans, produces, and sells the line, which centers on beach and active styles for adult women pursuing a lifestyle that reflects who they are. Reir’s brand concept is “Offering simple, stylish, relaxing items that fit into everyday life.” In addition to being available at select stores, some items are listed on ELLE online, and a sales page is available through San-ai’s official e-commerce site. Ai Co., Ltd., which operates the brand, is headquartered in Tokyo.

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Reir
Clothing

An upper-tier derivative line offered through limited distribution.

An upper-tier line within Reir's lineup, available at select stores and through select onl

An upper-tier line within Reir's lineup, available at select stores and through select online channels. A 2019 brand overview introduced it as one of three lines alongside Reir Beach and Reir Active. Swimsuits labeled Reir Premium are still featured on product pages, with the line positioned as a distinct upper-tier offering from Beach and Active, focusing mainly on patterned one-piece swimsuits and swim dresses.

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