RHEEMIN is a bag brand launched in South Korea in 2018 by Lee Min-kyung. A former member of the female group DIVA, she serves as the brand’s representative and is also involved in design direction. The brand offers products made with fabrics and leather, primarily bags, and is characterized by designs that make use of color. Its signature products include the NUGGET series of padded bags, and its range also includes shoes and clothing. The brand’s guiding idea is “the resolve to discover a new self,” and it offers bags for discovering a new self in everyday life.
Concept
“Deciding to discover a new self.” The concept began with the idea of growing into a brand that brings a bold sense of style through distinctive, unique designs and RHEEMIN’s use of diverse colors, turning small moments in everyday life into special works. Bags for people who take on challenges. A time to step away from the familiar and discover a new self.