RIELABO is a Japanese menswear brand launched by Nicole Co., Ltd. in 2007, and is developed as the high-quality line of NICOLE CLUB FOR MEN. The brand name is a coined word combining “RIFF,” meaning “repetition,” and “ELABORATE,” meaning “carefully made,” conveying a commitment to continuing to create with care. With an emphasis on quality, the brand incorporates outstanding products and techniques from around the world to offer items that combine refinement with a playful spirit.
Concept
The brand emphasizes quality and incorporates better products and superior techniques from around the world, aiming to develop a higher-quality lineup. It offers refined pieces that resist following trends and feel minimal and chic while retaining a sense of newness, as well as designs with a playful spirit for the anti-aging demographic, for whom basic styles alone are not enough.