Rirandture is a Japanese women's fashion brand launched by Arpege Co., Ltd. in September 2011. It offers women's clothing, including tops, outerwear, dresses, skirts, and pants. Its official concept is to bring smiles to both wearers and those around them through high-quality fashion that brings out natural charm, and to propose elegant styles for vibrant everyday living. The brand name is said to evoke high-quality, well-tailored everyday clothes designed by “Rira,” a stylish girl in Paris.
Concept
The brand brings out natural charm and proposes elegant styles for vibrant everyday living, using high-quality fashion to bring smiles to both wearers and those around them.