Tagline
Show your own colors
RNMS is a fashion brand launched in 2018 in Seoul, South Korea, by designer Kim Daehyun. Its product range centers on tote bags and also includes crossbody bags, hats, clothing, and wallets. The brand emphasizes color harmony and contrast, with designs that bring color to the fore while keeping shapes and decoration restrained. Its philosophy is to express individuality through colors of one’s own choosing, without being swayed by trends or other people’s opinions. Its signature tote bags have received awards from K-DESIGN, ASIA DESIGN PRIZE, and A’ Design Award.
Concept
Respecting each person’s colors and individuality, and expressing one’s own identity without being swayed by trends or other people’s opinions.