Rockmount (Rockmount Ranch Wear) is a Western wear brand founded in 1946 by Jack A. Weil in Denver, Colorado, USA. Centered on Western shirts, it offers clothing for men, women, and children, as well as hats, bolo ties, and other items. The brand is known for contributing to the popularization of Western shirts with snap buttons, and its signature details are sawtooth pockets and diamond-shaped snaps. It is still operated by the Weil family across generations.
Concept
We were never selling just the cowboy—we sell the romance of the West.