HOLIDAY MAGAZINE

Holiday Boileau is a unisex clothing line launched in 2017 to bring the world of HOLIDAY MAGAZINE, revived in 2014, into clothing. Rather than merchandise or promotional items for the magazine itself, it developed shirts, jackets, pants, knitwear, sweatshirts, and other items as an independent ready-to-wear brand overseen by Frank Durand. Drawing on the archives of travel magazines and Parisian dress culture, it occupies a clothing category distinct from the magazine. While Holiday Interiors and Gardens represents an expansion into publishing, Holiday Boileau is a clothing line that translates the brand’s ethos into everyday wear.

Holiday Interiors and Gardens is a spin-off magazine that extends HOLIDAY MAGAZINE’s approach to literary journalism and photographic expression into the realm of living spaces, including interiors, gardens, furniture, and objects. Its official product description states that it is a newly created publication based on the principles upheld by Holiday since its launch. It is developed as an independent publication title, rather than as the name of a one-off feature or event. With a different theme and readership from the main magazine, which covers travel, it plays a role alongside Holiday Boileau’s clothing line in expanding the Holiday brand family into publishing and lifestyle.