Sakhr by Roen

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Overview

Sakhr by Roen has been developed since Fall 2012 as a women's second line of the Japanese fashion brand Roen. It began with the licensed production and sale of Shaker. Its concept is “Black Feminine,” and its primary target is women in their 20s and 30s. In 2001, the parent brand Roen announced its establishment at Tokyo Collection under Hiromu Takahara. Since then, it has presented collections in show format from bases in Tokyo and Milan, and has developed its products globally through Japan and the Milan showroom.

Concept

Black Feminine

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1 brands
Founded
2001
2001 Parent brand
Roen
Clothing

A second line focused on expanding Roen’s womenswear.

Roen’s second women’s line, launched in autumn 2012 through licensed production and sales.

Roen’s second women’s line, launched in autumn 2012 through licensed production and sales. The brand description presents black femininity as its guiding concept and states that it is aimed at women in their 20s and 30s. Its positioning translates Roen’s dark elements into a women’s wardrobe. It appeared before Rat Roen and Roen UNDERGROUND, making it an early line in Roen’s expansion into womenswear.

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