ROEN is a Japanese fashion brand founded in Tokyo in 2001 by HIROMU TAKAHARA. Centered on a dark, rock-inspired, avant-garde aesthetic featuring skull motifs, it offers a comprehensive range of apparel, shoes, accessories, and more. Unbound by trends, the brand focuses on what it feels is “now.” People live wearing bones from birth until death. The brand regards everything related to daily life as FASHION, and its concept is to raise the signal fire (NOROSHI・ROEN). It also offers lines such as Rat Roen and Roen UNDERGROUND.
Concept
There is no beginning or end. Unbound by trends, the brand focuses on what it feels is “now.” People live wearing bones from birth until death. ROEN exists by regarding everything related to daily life as FASHION. It raises the signal fire (NOROSHI・ROEN) for everything connected to it.
Related brands
Parent brands and sub-brands, ordered by founding year.
A second line focused on expanding Roen’s womenswear.
Roen’s second women’s line, launched in autumn 2012 through licensed production and sales.…
Roen’s second women’s line, launched in autumn 2012 through licensed production and sales. The brand description presents black femininity as its guiding concept and states that it is aimed at women in their 20s and 30s. Its positioning translates Roen’s dark elements into a women’s wardrobe. It appeared before Rat Roen and Roen UNDERGROUND, making it an early line in Roen’s expansion into womenswear.
Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its …
Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its brand concept is HATE & LOW, and it reworks rock contexts such as Punk, Grunge, and Garage while toning down the strong skull imagery of the main Roen brand. It also offers many trend-conscious items and keeps its price range accessible. A policy of introducing new items primarily for women has also been indicated, positioning it as a women-oriented offshoot of Roen.
2022
Roen UNDERGROUND
Sub-brand
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A street-oriented derivative line with a stronger focus on everyday wear.
A sub-brand derived from Roen in 2022, it is also presented as a new brand on the official…
A sub-brand derived from Roen in 2022, it is also presented as a new brand on the official website. While carrying forward elements of the original Roen, it places greater emphasis on a street feel and centers on contemporary items suited to everyday wear. It is a newer derivative line added after Sakhr by Roen in 2012 and Rat Roen in 2013, with the role of extending Roen’s expression toward everyday clothing. Considered on its own, it can be understood as a line that reworks the original brand’s expression for everyday wear.
coralroen is presented as a line that further develops Roen woman, a women’s brand origina…
coralroen is presented as a line that further develops Roen woman, a women’s brand originating from Roen. Building on the existing women’s line, it incorporates street-derived elements. It is positioned among the women’s offshoots originating from Roen woman. In terms of organizing Roen’s women’s lines, it serves to reinforce the brand’s women’s focus.
A second line focused on expanding Roen’s womenswear.
Roen’s second women’s line, launched in autumn 2012 through licensed production and sales.…
Roen’s second women’s line, launched in autumn 2012 through licensed production and sales. The brand description presents black femininity as its guiding concept and states that it is aimed at women in their 20s and 30s. Its positioning translates Roen’s dark elements into a women’s wardrobe. It appeared before Rat Roen and Roen UNDERGROUND, making it an early line in Roen’s expansion into womenswear.
Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its …
Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its brand concept is HATE & LOW, and it reworks rock contexts such as Punk, Grunge, and Garage while toning down the strong skull imagery of the main Roen brand. It also offers many trend-conscious items and keeps its price range accessible. A policy of introducing new items primarily for women has also been indicated, positioning it as a women-oriented offshoot of Roen.
2022
Sub-brand
Roen UNDERGROUND
-
A street-oriented derivative line with a stronger focus on everyday wear.
A sub-brand derived from Roen in 2022, it is also presented as a new brand on the official…
A sub-brand derived from Roen in 2022, it is also presented as a new brand on the official website. While carrying forward elements of the original Roen, it places greater emphasis on a street feel and centers on contemporary items suited to everyday wear. It is a newer derivative line added after Sakhr by Roen in 2012 and Rat Roen in 2013, with the role of extending Roen’s expression toward everyday clothing. Considered on its own, it can be understood as a line that reworks the original brand’s expression for everyday wear.
coralroen is presented as a line that further develops Roen woman, a women’s brand origina…
coralroen is presented as a line that further develops Roen woman, a women’s brand originating from Roen. Building on the existing women’s line, it incorporates street-derived elements. It is positioned among the women’s offshoots originating from Roen woman. In terms of organizing Roen’s women’s lines, it serves to reinforce the brand’s women’s focus.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.