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Rat Roen

Rat Roen

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Country: Japan
Founded: 2013 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Rat Roen is a men’s and women’s casualwear line for shopping centers, launched from Fall/Winter 2013–14 as Roen’s second line. It tones down the main line’s skull motifs while offering products at lower price points. Its brand concept is “HATE & LOW,” and it blends and reconstructs styles without being confined to genres, drawing on the Rock scene, including Punk, Grunge, and Garage. Roen was founded in Tokyo in 2001 by Hiromu Takahara.

Concept

HATE & LOW

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2001

Year Brand Category Description

2001

Roen

Parent brand

Clothing

An everyday offshoot of Roen geared toward women.

Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its

Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its brand concept is HATE & LOW, and it reworks rock contexts such as Punk, Grunge, and Garage while toning down the strong skull imagery of the main Roen brand. It also offers many trend-conscious items and keeps its price range accessible. A policy of introducing new items primarily for women has also been indicated, positioning it as a women-oriented offshoot of Roen.

2001 Parent brand

Roen

Clothing

An everyday offshoot of Roen geared toward women.

Launched in 2013 as a sub-brand of Roen, the line expanded primarily into womenswear. Its