Tagline
Every beginning is only a SEQUEL
SEQUEL is a Japanese fashion brand launched in 2019 by fashion director 宮﨑泰成. The brand name means “sequel,” and, as if rewriting the continuation of classic staples, it updates simple, basic items from its own perspective. Centered on basics such as T-shirts, sweatshirts, denim, and shirts, the brand keeps information exposure to a minimum and releases items irregularly and in limited quantities. In parallel with SEQUEL, 宮﨑 also operates WEEKEND, a store in Harajuku that is open only on Fridays, Saturdays, and Sundays.
Concept
As indicated by the brand name’s meaning, “sequel,” the brand continues to update simple, basic items from its own perspective, as if rewriting the continuation of classic staples.