SETTO

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Overview

SETTO is a Japanese fashion brand founded in 2014 by Collect Co. (later Japan Blue Co.), a textile manufacturer based in Kojima, Kurashiki, Okayama Prefecture. Using material development as the starting point for its designs, the brand offers shirts, denim, pants, jackets, and other items, with a focus on yarn, fabric, color, and form. Its concept is “in durable, style & simplicity.” The brand temporarily suspended its activities as of February 28, 2026.

Concept

in durable, style & simplicity

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