An off-casual brand for spending comfortable time with the sun
SEVENDAYS=SUNDAY is a Japanese off-time casual (Off-time+Casual) lifestyle brand launched by Cross Company, an apparel company based in Okayama City, Okayama Prefecture. It debuted in March 2012 and offered clothing for men, women, and children, established brands, and miscellaneous goods. Its stated aim was to be an “off-casual brand for spending comfortable time with the sun,” and it presented ideas for people who value time spent with partners, family, and friends. In 2013, it also launched “home SEVENDAYS=SUNDAY,” a new label for household goods. The business ended at the end of October 2020.
Concept
An off-casual (Off-time+Casual) brand that adds happiness to everyday life. It offered clothing for men, women, and children, popular established brands, and miscellaneous goods, presenting a new lifestyle for people who value time spent with partners, family, and friends.
Related brands
Parent brands and sub-brands, ordered by founding year.
A vintage-inspired line that broadens the image of menswear through thematic proposals
A menswear label launched as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative. Its …
A menswear label launched as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative. Its products were developed around a theme for each season; the first collection reworked 1950s vintage elements for a contemporary audience through adjustments to texture, details, and silhouette. While R&P specialized in pants, Talk about... was positioned as a vintage-inspired, concept-driven line responsible for the men's aesthetic and worldview. Its operations ended with the business closure at the end of October 2020.
A dedicated shoe line responsible for expanding the women’s offering
A shoe label added as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative, alongside a…
A shoe label added as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative, alongside a major expansion of its women’s products. Its concept combined trends and femininity with simple designs. It strengthened the footwear offering beyond sneakers, including pumps and sandals, and broadened the brand’s original proposals for women. For menswear, R&P and Talk about... were launched, while Eblouna supported the brand renewal as a counterpart line specializing in women’s footwear. Its rollout ended when the business ceased operations at the end of October 2020.
A dedicated trouser line that deepened the brand’s approach to menswear legwear.
A trouser label introduced as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative to r…
A trouser label introduced as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative to refresh the brand’s image in menswear. Aimed at adults with an appreciation for authenticity, it pursued comfort and a leg-lengthening effect through designs that considered body type, stretch fabrics, and a higher knee position. Its offerings included tapered, jogger, and five-pocket styles. It specialized in the functionality of menswear bottoms, with a distinct role from Talk about..., which proposed themes. The label’s operations ended with the business closure at the end of October 2020.
A vintage-inspired line that broadens the image of menswear through thematic proposals
A menswear label launched as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative. Its …
A menswear label launched as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative. Its products were developed around a theme for each season; the first collection reworked 1950s vintage elements for a contemporary audience through adjustments to texture, details, and silhouette. While R&P specialized in pants, Talk about... was positioned as a vintage-inspired, concept-driven line responsible for the men's aesthetic and worldview. Its operations ended with the business closure at the end of October 2020.
A dedicated shoe line responsible for expanding the women’s offering
A shoe label added as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative, alongside a…
A shoe label added as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative, alongside a major expansion of its women’s products. Its concept combined trends and femininity with simple designs. It strengthened the footwear offering beyond sneakers, including pumps and sandals, and broadened the brand’s original proposals for women. For menswear, R&P and Talk about... were launched, while Eblouna supported the brand renewal as a counterpart line specializing in women’s footwear. Its rollout ended when the business ceased operations at the end of October 2020.
A dedicated trouser line that deepened the brand’s approach to menswear legwear.
A trouser label introduced as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative to r…
A trouser label introduced as part of SEVENDAYS=SUNDAY’s fifth-anniversary initiative to refresh the brand’s image in menswear. Aimed at adults with an appreciation for authenticity, it pursued comfort and a leg-lengthening effect through designs that considered body type, stretch fabrics, and a higher knee position. Its offerings included tapered, jogger, and five-pocket styles. It specialized in the functionality of menswear bottoms, with a distinct role from Talk about..., which proposed themes. The label’s operations ended with the business closure at the end of October 2020.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.