TALKING ABOUT THE ABSTRACTION (TATA) is a collection brand that began in Osaka in 2001. Designed by Naoki Ichihara, Tadanao Yamashita, and Shingo Otsuka, the brand assumes that old objects and cultures, as well as modern objects and technologies, all hold equal value, and adjusts and combines their proportions. Based on the concept of everyday wear for a gender-inclusive minority with new values, it proposes designs that incorporate elements of transfer printing and remake while avoiding fixed ideas about casual, mode, and trends.
Concept
Everyday wear for a gender-inclusive minority with new values, created by adjusting and combining the proportions of old objects and cultures, and modern objects and technologies, on the assumption that they all hold equal value