SHY

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Country: Japan
Founded: 2026 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

SHY is a Japanese collaboration line by HONEY MI HONEY and creator/YouTuber SOWA. It debuted in March 2026 and offers items including womenswear and bags. The brand name derives from S = SOWA, H = HONEY MI HONEY, and Y = YOU, and the collection is positioned as connecting SOWA, HONEY MI HONEY, and “you,” the person who picks up its products. It combines HONEY MI HONEY’s feminine aesthetic with SOWA’s sensibility, offering items that balance everyday wearability and design, such as lace garments and bags with rose motifs.

Concept

A special collection connecting SOWA, HONEY MI HONEY, and “you,” the person who picks it up.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

HONEY MI HONEY

Parent brand

Clothing

A derived line that extends the brand’s everyday character through its collaboration with SOWA

A line derived in March 2026 from the official collaboration between HONEY MI HONEY and cr

A line derived in March 2026 from the official collaboration between HONEY MI HONEY and creator SOWA. Its name comes from the initials of SOWA, HONEY MI HONEY, and YOU, and combines HONEY MI HONEY’s feminine designs with SOWA’s perspective. Products continue to be developed across multiple categories, including knitwear, bags, and athleisure wear. Rather than being treated as a one-off product, it is positioned as a derived line that extends the main brand’s everyday character through the collaborator’s sensibility.

2007 Parent brand

HONEY MI HONEY

Clothing

A derived line that extends the brand’s everyday character through its collaboration with SOWA

A line derived in March 2026 from the official collaboration between HONEY MI HONEY and cr