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The Trad Collection

The Trad Collection

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Country: Japan
Founded: 2016 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

The Trad Collection is a women’s standardwear line launched by the Japanese fashion brand NEWYORKER for Spring/Summer 2016. Looking to the brand’s roots, it offers traditional staples designed to be worn and cherished for years, unaffected by trends. Aimed at adult women seeking elegant, basic clothing, the line features items rooted in NEWYORKER’s American trad heritage.

Concept

A standardwear line for adult women who want to wear elegant, basic clothing that is unaffected by trends and can be cherished for years.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1964

Year Brand Category Description

1964

NEWYORKER

Parent brand

Clothing

A line focused on traditional staples for women

The Trad Collection is a standard-wear line for women launched by NEWYORKER in Spring/Summ

The Trad Collection is a standard-wear line for women launched by NEWYORKER in Spring/Summer 2016. Looking to the brand’s roots, it was developed to offer traditional staples designed to be worn for a long time, including blazers, button-down shirts, cable-knitwear, and polo shirts. While the regular women’s collection covers a wide range of styles suited to the times, this line was intended to clearly represent American trad staples. At launch, its distribution was limited to the Ginza flagship store and the online store. It was positioned as a range of staples for women, distinct from NEWYORKER BLUE, which covers casualwear broadly, and NEWYORKER GOLF, which is intended for sports.

1964 Parent brand

NEWYORKER

Clothing

A line focused on traditional staples for women

The Trad Collection is a standard-wear line for women launched by NEWYORKER in Spring/Summ