Theory luxe

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Overview

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A 365-day wardrobe
Theory luxe is a women's line for the Japanese market, launched in 2004. Its concept is “a 365-day wardrobe that inspires the way contemporary women live.” The brand offers high-quality everyday wear, focusing on carefully selected materials from around the world and silhouettes that fit comfortably. Its products are developed at the NY design studio while being tailored to the Japanese market.

Concept

A 365-day wardrobe that inspires the way contemporary women live

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1 brands
Founded
1997
1997 Parent brand
Theory
Clothing

A women’s derivative line that expands the everyday offering

theory luxe is a women’s line derived from Theory, whose first store opened in 2004, and F

theory luxe is a women’s line derived from Theory, whose first store opened in 2004, and Fast Retailing’s brand profile also presents it as part of Theory. It reframes Theory’s image in a different direction and is designed as a 365-day wardrobe that modernizes simple, basic clothing. While Theory Men focuses on menswear, theory luxe is positioned to offer everyday styles attuned to the many facets of women’s lives.

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