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THING FABRICS

THING FABRICS

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Country: Japan
Founded: 2016 2010s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

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Overview

THING FABRICS is a Japanese brand based in Imabari, Ehime Prefecture. It was launched in 2016 by designer Masahiro Fujiwara in collaboration with local factories. Its offerings center on unisex relaxation wear made from Imabari towel fabric, alongside home products such as towels, slippers, and blankets. The brand uses original fabrics developed jointly with local artisans and is based on the concept of presenting Imabari towels as towels to be worn.

Concept

Original fabrics were developed to present high-quality Imabari towels, which Japan is proud to share with the world, as towels to be worn.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

sana

Sub-brand

Clothing

A related line that extends Imabari weaving technology into everyday women’s clothing

sana, whose launch as a women’s brand of THING FABRICS was announced for fall 2020, offers

sana, whose launch as a women’s brand of THING FABRICS was announced for fall 2020, offers ageless daily wear made from natural fibers. While THING FABRICS centers on unisex pile garments and towels, sana proposes timeless clothing designed for women’s lives and making use of the properties of its materials. It also incorporates techniques from Imabari towel looms, including fabrics woven without a pile. The two brands share Imabari weaving technology as a common background, and sana is positioned as a related line that extends this technology into everyday women’s clothing.

- Sub-brand

sana

Clothing

A related line that extends Imabari weaving technology into everyday women’s clothing

sana, whose launch as a women’s brand of THING FABRICS was announced for fall 2020, offers