THREE WEATHER is a Japan-born action sports ride-life brand developed by Murasaki Sports. In 1998, the year snowboarding was first included as an official Winter Olympic event, staff who loved snowboarding began developing products informed by their hands-on experience and riders’ feedback. Starting with snowboarding, the brand expanded its categories to include surfing, skateboarding, and BMX. It offers products that aim to combine performance and design for people who enjoy action sports not only as competitors but also as a lifestyle.
Concept
Pursuing a balance of performance and design, and bringing “play” into everyday life