Uniqueness

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Overview

Uniqueness is a ready-to-wear project/line launched in Italy in 2011 by Pietro Negra, founder of PINKO, and designer Alessandra Facchinetti. Centered on a model that offered “no-season” products, unrestricted by the seasons, for online sale as soon as they were presented, it connected the immediacy of the digital age with fashion. Facchinetti served as creative director, and collections and capsule projects were presented as PINKO Uniqueness.

Concept

Freedom to interpret the times effectively becomes the brand's DNA

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1986
1986 Parent brand
PINKO
Clothing

A line proposing a new direction through designer collaborations

Uniqueness is a designer-collaboration ready-to-wear project launched by PINKO in collabor

Uniqueness is a designer-collaboration ready-to-wear project launched by PINKO in collaboration with Alessandra Facchinetti for Spring/Summer 2012. It adopted a collection structure that softened seasonal distinctions and an online-focused sales model that allowed items to be purchased soon after presentation, offering a product rollout and consumer touchpoint distinct from PINKO’s regular collections. While P_Jean focuses on denim and C-Clique on sportswear and relaxed wear, Uniqueness is a capsule line that presents the brand’s creativity and innovation along a different axis through the perspectives of external designers and a new sales model.

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Frequently asked questions about Uniqueness

Country of origin, founding year, categories and parent brands.

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