Tagline
Clothing not only for movement, but for finding your balance.
WABI is a wellness apparel brand launched in Japan in 2026 by AMATERAS Co., Ltd. It is created by AMATERAS founder Reiko Sato McNish and reinterprets the Japanese aesthetics of wabi-sabi and the virtues of Zen for contemporary wellness lifestyles. Its offerings include padded tops, dresses, leggings, T-shirts, and relaxed-fit pants. The brand focuses not only on exercise and fitness but also on breathing, stillness, space, and time spent reflecting on oneself, proposing “clothing for returning to oneself.” It also offers items that can be worn regardless of gender, with everyday wear that supports balance in mind and body at its core.
Concept
A wellness apparel brand that brings the Japanese aesthetics of wabi-sabi and the virtues of Zen into wellness lifestyles, with a focus on introspection.