AMATERAS

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Overview

AMATERAS is a lifestyle wear brand founded in Japan in 2018 by designer and CEO Reiko Sato McNish. Starting with nightwear and loungewear, it offers womenswear, wellness wear, accessories, and more, incorporating Japanese culture and traditional patterns in a contemporary way. With the concept “Loungewear brand from Japan -Empowering your everyday-,” it aims to help women feel confident in their own way and become a presence that illuminates those around them. It currently shares Japanese aesthetics and culture in Japan and abroad through its two pillars, WABI and MAISON AMATERAS.

Concept

Loungewear brand from Japan -Empowering your everyday-

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2024-2026
2024 Sub-brand
WABISABI WEAR
Clothing

A former offshoot line that pioneered the wellness segment

WABISABI WEAR was a new wellness and activewear line announced by AMATERAS during its rebr

WABISABI WEAR was a new wellness and activewear line announced by AMATERAS during its rebranding in August 2024. Incorporating the concept of wabi-sabi, it offered items such as shapewear, leggings, and padded tops, and served to add an exercise and wellness segment to AMATERAS, which had previously focused mainly on sleepwear. In a 2026 reorganization, AMATERAS’s wellness segment was newly organized as WABI, and WABISABI WEAR can be regarded as a historical offshoot line that preceded it.

2026 Sub-brand
MAISON AMATERAS
Clothing

A premium line that extends Japanese aesthetics

MAISON AMATERAS is a premium women’s loungewear brand derived from AMATERAS. In the 2026 b

MAISON AMATERAS is a premium women’s loungewear brand derived from AMATERAS. In the 2026 brand reorganization, it takes on the role of carrying forward the context of traditional nightwear and lifestyle wear while extending Japanese aesthetics, traditional motifs, and collaborations with artisans into contemporary clothing and lifestyle offerings. While WABI handles wellness and garments for caring for the mind and body, MAISON AMATERAS is centered on loungewear and presents a more refined, culturally oriented direction through kimono robes, satin wear, and coordinated sets.

2026 Sub-brand
WABI
Clothing

A wellness line centered on wabi-sabi

WABI is a wellness wear brand that AMATERAS began developing in 2026 as part of a brand re

WABI is a wellness wear brand that AMATERAS began developing in 2026 as part of a brand reorganization. Drawing on the Japanese concepts of wabi-sabi and Zen, it offers apparel for exercise and fitness as well as for moments of mindful breathing and everyday mind-body balance. The line extends AMATERAS’s established lounge wear and Japanese-inspired patterns toward wellness and active daily life, expressing the brand’s Japanese values from a different direction than MAISON AMATERAS. It is officially positioned as one of AMATERAS’s new brand initiatives.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AMATERAS

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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