Who Decides War is an American fashion brand founded in New York in 2018 by Ev Bravado and Téla D’Amore. Centered on denim, it offers menswear and womenswear streetwear and presents seasonal collections. The brand is built around an interest in world events and encouraging awareness of human well-being. Its work is characterized by craft and storytelling, including the incorporation of lace into denim.
Concept
The brand’s central focus is encouraging awareness of events around the world, particularly an attentiveness to human well-being. This is based on the idea that war is a “spectrum” that can occur not only in conflicts between nations but also in relationships between people and within individuals, and that conflict cannot be controlled by a single entity.