Tagline
THINK BEFORE WEAR
yoshiokubo is a Japanese fashion brand founded by Yoshio Kubo in 2004. After returning to Japan, he began presenting collections from the 2005 S/S season, offering menswear and womenswear. Drawing on techniques developed during his time in couture, the brand proposes comfortable everyday clothing that emphasizes functionality, with high-quality patterns and meticulous sewing techniques, guided by the desire to “pursue patterns and details never seen before.” The official website also features an announcement for the 2026 collection.
Concept
The designer's desire to "pursue never-before-seen patterns and details" is reflected in his collections, making full use of the techniques he developed during his time in couture. Furthermore, his collections are not self-indulgent, but rather based on his desire to make people who wear his clothes "rethink the design and details of clothing." Based on high-quality patterns and meticulous sewing techniques, he consistently proposes comfortable everyday clothing that emphasizes functionality as clothing.