Fashion brands — founded: 2011 · related keyword: Wardrobe basics

Exploring the possibilities of everyday clothing in daily life

AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics.

AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.

SPORTY HEALTHY EASY

Bonheur is a women-focused fashion label launched in Paris in 2011 by Natasha Basic. Centered on easy-to-wear casualwear, it offers separates and shoes, among other items. Its philosophy includes fair labor standards for employees and a commitment to environmentally conscious manufacturing processes.

Based on items designed to fit into everyday life, with convenience and design added.

A brand to be loved for years to come

COLOUR STUDIOS

Original. Organic. Made in Germany.

A comfortable space that anyone can visit casually, like a park

Standards to enjoy, unaffected by trends.

MADE TO STAY

PATRICK ASSARAF is proof that casual need not be sloppy, and luxury need not be exorbitant.

Stylish and cute for adults

Offers reasonably priced apparel and goods that blend basic items with a moderate SWEET & NATURAL feel and current trends.