KATO` BASIC

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Overview

KATO` BASIC is a sub-label launched in 2011 by KATO`, a denim brand from Kyoto. Created by Hiroshi Kato, KATO`’s founding designer, it explores past archives while offering basic everyday wear such as shirts, pants, and outerwear. It incorporates distinctive details into its shapes, fabrics, construction, and washes, and is positioned as a line centered on standards unaffected by trends, making KATO`’s signature and iconic pieces more accessible to enjoy. The line also includes items that can be worn by all genders, such as the BEAR series.

Concept

Standards to enjoy, unaffected by trends.

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1 brands
Founded
1999
1999 Parent brand
KATO`
Clothing

A unisex line focused on everyday basics

Launched for Fall/Winter 2011 as a sub-label that extracts and reconfigures basic models f

Launched for Fall/Winter 2011 as a sub-label that extracts and reconfigures basic models from KATO`'s collections. It retains elements of KATO`'s core denim and workwear while broadening its offerings to include dependable items that fit easily into everyday life, such as shirts, polo shirts, cut-and-sew tops, sweatshirts, and coats. Its features also include sizing that can be worn by all genders and an icon in the form of a bear patch. In contrast to AAA+'s premium materials and processing, GRANDMA MAMA DAUGHTER's offerings for women, 13 ARROW's contemporary menswear, and Le Passe-temps Bleu's functional clothing, it is an entry-level line that brings KATO`'s basic offerings to a broad audience.

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