KATO`

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Overview

KATO is a Japanese denim brand founded in 1999 by Kyoto-born designer Hiroshi Kato and launched in New York. Centered on basic designs and carefully selected materials, the brand has developed apparel focused on denim. Its concept, “TOOL PROJECT,” is based on the idea that clothing is completed as it is worn in by the wearer, and its production is characterized by an emphasis on changes that develop over time. In 2007, it launched the premium line “AAA.” It currently operates under the name HIROSHI KATO, offering items such as 4-WAY STRETCH SELVEDGE® denim, based on vintage American workwear.

Concept

TOOL PROJECT

Related brands

Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
1968-2013
1968 Sub-brand
AAA+
Footwear

The top-tier line focused on materials and treatments

A premium line derived from KATO`’s main men’s line, it launched in 2007. While KATO` cent

A premium line derived from KATO`’s main men’s line, it launched in 2007. While KATO` centers on basic denim and American casualwear, AAA+ delves into fabric development, treatments, and vintage-derived details, reconstructing past clothing through Hiroshi Kato’s interpretation rather than reproducing it as it was. Unlike the womenswear line GRANDMA MAMA DAUGHTER, the contemporary menswear line 13 ARROW, and the functional casualwear line Le Passe-temps Bleu, it is the top-tier menswear line that places the strongest emphasis on materials and treatments.

2008 Sub-brand
GRANDMA MAMA DAUGHTER
Clothing

A line of womenswear staples that transcend generations

A womenswear line developed as an independent brand by Emiko Uwagawa, originating from KAT

A womenswear line developed as an independent brand by Emiko Uwagawa, originating from KATO`’s women’s line. While sharing KATO`’s interest in denim and materials, it is centered on the idea of clothing passed down from grandmother to mother to daughter, and expands its scope to proposals for women’s everyday wear, including shirts, pants, skirts, and dresses. In contrast to AAA+’s emphasis on materials and processing, 13 ARROW’s contemporary menswear, and Le Passe-temps Bleu’s activewear, it is a core line that presents KATO`’s worldview through women’s wardrobe staples and the context of generational inheritance.

2009 Sub-brand
Le Passe-temps Bleu
Clothing

An active line extending into cycling and functionality

A function-oriented derivative line launched by KATO` in 2009. The name “Bleu” refers to d

A function-oriented derivative line launched by KATO` in 2009. The name “Bleu” refers to denim and indigo, the foundations of KATO`, while “Le Passe-temps” means hobby or leisure. Centered on cycling apparel such as cycling pants, the line incorporated three-dimensional patternmaking, ease of movement, and storage capacity, and expanded into clothing suited to use in the city and the mountains. Unlike KATO`’s main line of workwear and American casual clothing, AAA+’s material research, and 13 ARROW’s contemporary menswear, it is an active line that extends the brand’s approach to clothing into physical activity.

2011 Sub-brand
KATO` BASIC
Clothing

A unisex line focused on everyday basics

Launched for Fall/Winter 2011 as a sub-label that extracts and reconfigures basic models f

Launched for Fall/Winter 2011 as a sub-label that extracts and reconfigures basic models from KATO`'s collections. It retains elements of KATO`'s core denim and workwear while broadening its offerings to include dependable items that fit easily into everyday life, such as shirts, polo shirts, cut-and-sew tops, sweatshirts, and coats. Its features also include sizing that can be worn by all genders and an icon in the form of a bear patch. In contrast to AAA+'s premium materials and processing, GRANDMA MAMA DAUGHTER's offerings for women, 13 ARROW's contemporary menswear, and Le Passe-temps Bleu's functional clothing, it is an entry-level line that brings KATO`'s basic offerings to a broad audience.

2013 Sub-brand
13 ARROW
Clothing

An offshoot line focused on contemporary men’s casualwear

A men’s offshoot line launched from KATO` for Fall/Winter 2013 and created by designer Yoh

A men’s offshoot line launched from KATO` for Fall/Winter 2013 and created by designer Yohei Suzuki. Its name was inspired by the 13 arrows depicted in the United States national emblem. With vintage clothing and military wear as its background, the line builds its collections through a contemporary approach. Through slim-fit pants, shirts, outerwear, and other pieces that differ from KATO`’s mainline focus on workwear and denim and AAA+’s pursuit of materials and processing, it is positioned as a line that adds contemporary men’s casualwear options to the brand family.

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Country of origin, founding year, categories and parent brands.

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